Bailey's promotion
Macy's
Crown Royal
Crown Royal

We do many things, with one result in mind. We activate and drive sales for your brand.

Our methods are tested. Our abilities are proven. We focus on your target demographic, and build relationships for your brand with media partners. We help you speak the "language" of your diverse target market.

But don't take our word for it. Click here to learn more about what we've done for other clients.

Three Levels of Influence

  • Commercial Events
  • Retail Promotions
  • Community Events

Clear Focus has extensive experience throughout these three levels of influence. Our mission is to connect brands to diverse consumers—each and every day.

Clear Focus Capabilities

  • Complete event coordination including:
    • street teams
    • flyer distribution
    • merchandise sampling
    • branding
    • POS solutions
    • invoicing
    • location scouting
    • event set up
    • event tear down
    • model search
    • uniforms
  • Public relations

  • Marketing

  • Consumer promotions

  • Event management and marketing

  • Creative design (E-commerce)

  • Extensive knowledge of key minority/ethnic demographic areas in key markets throughout the USA and Europe.

Case Studies

Diageo North America

In 2003, Diageo North America connected with Clear Focus Marketing regarding connecting with the growing multicultural consumer base in California. After three months of strategic planning and research between Diageo and Clear Focus, a clearly defined set of objectives were agreed upon and then implemented by Clear Focus. After 5 highly successful years of partnership, Diageo and their distribution partners Pacific Wine and Spirits have seen sales increase in key brands such as Crown Royal, Tanqueray, Bailey's, and Ciroc within the African American consumer base. Diageo and Clear Focus have teamed up to implement ground breaking promotional and event campaigns throughout the State of California from 2003 to present.

Macy's West

In 2007, Macy's approached Clear Focus Marketing to help create integrated marketing campaigns in California, Arizona, and Colorado. Since then, Clear Focus has strategically planned and executed events and promotions in Denver, Phoenix, and Los Angeles. Macy's has sought the respected views of Clear Focus Marketing to help build a consistent brand connection with multicultural consumers in the Western Region of the United States.

Lennar Urban-San Francisco

In 2004,The Lennar Corporation, the USA's third largest homebuilder, asked Clear Focus to help implement an important program in the Community Benefits Agreement in the Hunters Point Shipyard project in San Francisco. Clear Focus was asked to plan, create, and implement the International African Marketplace in the San Francisco. Clear Focus completed the project successfully in both 2006 and 2007, and successfully transitioned the program from Lennar to the San Francisco Redevelopment Agency in 2008. The program still runs today, and is now a permanent fixture in the Bayview community in the Southeast corner of San Francisco.

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