On April 22, 2004, SMOOTH Magazine presented the 2nd Annual Hollywood Swimsuit Issue Party in the Los Angeles area. Attendance of this red carpet event was by invitation only hosting the hottest celebrities and most influential
executives in the industries of music, film, television, professional sports and fashion.

SMOOTH created a night of sensory stimulation; spectacular sights, soul satisfying sounds, and delectable tastes, all in the company of the entertainment industry elite. The star-studded night was graced by the presence of such luminaries as: Vivica Fox, Tyra Banks and the cast of America's Top Model, Paula Abdul, Randy, Simon and the finalists of American Idol, Allen
Iverson, Lebron James, Carmelo Anthony, Mike Vick, Donovan McNabb (among other football players), Vin Diesel, Justin Timberlake, Nelly, Jay-Z, Sean P. Diddy Combs, the cast of The O.C. , Ice T, and an array of other A -list celebrities.

Alfredo,

I just wanted to drop you a note to tell you that Tuesday's Smooth Magazine Crown Royal event was a great success. Alton Byrd and I had Crown Royal making the bigger presence of the two sponsoring brands. We used lighted back bar glorifiers, Lighted Crown Royal pour spouts, key chains, recipe cards, and a full wall globo of Crown Royal.

This was very impactful to Crown Royal consumers first time or regular. With all of the stars, vip's or just regular folks Crown Royal was the brand people had to consider for purchase. Thank you for the opportunity to work with Alton Byrd his professionalism was greatly appreciated.

Sincerely,

Marcus De Lay