Stone Soul Picnic

June 2008 in Hayward, California

Stone Soul Picnic is the largest annual African-American focused event in Northern California, and Diageo was proud to participate by sponsoring the festivities. This year the event took place at the Concord Pavilion, and sold out all 12,000 seats. Crown Royal was a major brand presence throughout the picnic, while Ciroc and Cuervo were also available.

Halle Berry Silver Rose Gala with Jenesse Center

April 26th, 2008 at a Private Mansion

Clear-Focus had the following take place that created exposure for client Crown Royal.

Clear-Focus Marketing on behalf of Diageo sponsored this event with a bar for Crown Royal. The proceeds from the Party benefited the Jenesse Center.

NAACP Image Awards Green Room

February 14th, 2008 in West Hollywood

Arizona Black Film Festival and Showcase

March 27 to 30, 2008 in Arizona Center

Over 2000 people attended this weekend event.

California African American Museum Gala

October 20th 2007 at California African American Museum

Clear-Focus had the following take place that created exposure for client Crown Royal.

Clear-Focus Marketing on behalf of Diageo sponsored this Event with 2 full bars. In addition, there was a Crown Royal Ice Sculpture that had the featured Crown Royal Martini, the Royal Lust. The proceeds from this event were donated to the Friends, The Foundation of the California African American Museum.

Also as an additional bonus we had complimentary shirts and key chains located at the bars for the consumers.

5th Annual Inglewood South Bay Jazz Festival

September 1, 2007

Robi Reed Private Party

August 25, 2007 at a private residence

Clear-Focus Marketing on behalf of Diageo sponsored this BBQ with two full bars. The proceeds from this event were donated to the Black Aids Institute.

Kym Whitley, a well-known comedian and actress gave several shout outs to Crown Royal and Tanqueray through out the event.

Also as an additional bonus we had complimentary key chains located at the bars for the consumers.